Fostering cultural entrepreneurship: Opportunities and challenges in art and culture-based education

Adriani Yulia Purwaningrum; Nur Hidayanto Pancoro Setyo Putro; Bunga Putri Maulia

doi:10.17509/curricula.v5i2.428

Authors

Adriani Yulia Purwaningrum Universitas Negeri Yogyakarta
Nur Hidayanto Pancoro Setyo Putro Universitas Negeri Yogyakarta
Bunga Putri Maulia Universitas Negeri Yogyakarta

DOI:

https://doi.org/10.17509/curricula.v5i2.428

Keywords:

Arts and languages, cultural entrepreneurship, education innovation

Abstract

Entrepreneurship education has become a key agenda in higher education to foster student creativity and innovation. This study aims to analyze the implementation of arts and culture-based entrepreneurship at Fakultas Bahasa, Seni, dan Budaya (FBSB) Universitas Negeri Yogyakarta. The research used a mixed-methods approach, including student surveys, Forum Group Discussions (FGDs) with lecturers, and analysis of curriculum documents. The results indicate that the majority of students have a high interest and awareness of cultural entrepreneurship, with approximately two-thirds having gained practical experience through class projects and training programs. However, integration within the curriculum remains uneven. The Fine Arts and Crafts Study Program emphasizes cultural innovation, while the Language and Music programs tend to be more general. FGDs with lecturers revealed that FBSB students excel in creativity but are weaker in formal business literacy than students from the Fakultas Ekonomi dan Bisnis. Furthermore, another challenge arises from reliance on artificial intelligence in proposal development, raising issues of originality. This study concludes that contextual curriculum redesign, the implementation of project-based learning, strengthening institutional support, and ethical digital literacy are necessary to foster competitive cultural entrepreneurs in the era of the creative economy.

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